Dog eat Dog

It’s Week 5, 12 candidates remaining and one pet food challenge to separate the pedigree from the runt. 

Vincent led team logic on their dog food quest to failure once again – this is the 5^th lose in a row now for Logic – not a good track record. Vincent should have listened to the Vet in the focus group, the whole point of a focus group is to gather market research, the Vet a trained professional in animals did say ‘you can’t target every dog type due to size, they all have different requirements’, but Vincent thought he knew best and had found a gap in the market only to be told at the end that he had committed the biggest faux par in pet food marketing and marketing itself. Maybe if he hadn’t drooled over Jim’s every word he might have had his on idea, or as Nick described them – they were acting like Batman and Robin. Apart from their marketing name and concept they did well. Don’t think he’ll forget that a dog is meant to be special to its owner so serving up ‘Every Dog’ isn’t going to cut it as it may as well be called ‘ Any old dog’.

Team Venture did triumph again in this task, I wasn’t totally sold on Catsize – a play on Cats Eyes, but as a product it worked especially as they did their market research well and found out that over half the cat population is over weight. That’s probably because they spend all day rummaging in the trash cans. I must say I am mighty disappointed they didn’t decide to cast the furless cat that looked like a rat, how that could not sell a product. Maybe Glen’s theory of no guts no glory does work – at the end of the day he is a designer and unlike Susan from last week who claimed to be an expert, he did actually design the product and won the challenge.

Sir Alan threw a bone in the works by firing both Ellie and Vincent. Ellie because it’s week 5 and she has done almost nothing – she has been like a little mouse and Vincent because he was playing a game of friends. By not bring Jim into the boardroom he had already put himself on the line.  If Vincent had brought Jim into the boardroom he probably would still be in the house as Jim was the culprit for the name ‘Every Dog’ and good ammunition for Sir Alan to fire him over Vincent.

Bye Ellie and Vincent

2 out 10 left!