This retails at £50......It's a £1 shop!!

 Well once again The Apprentice did not disappoint and I found my self scratching my head and talking to the TV in utter disbelief that they just didn't seem to grasp the task.

This weeks task was based around wholesale goods and selling these on at a retail price. The aim was to test the market with the products they had been provided with and work out what products sold, then reinvest the revenue in more stock - preferably the ones that not only sold but had the biggest profit margin. It seemed that this strategy was one that passed the Project Managers by.

Heading up team Logic we had Melody who was joined by Helen and Tom, however it became clear as the task went on that Melody did not have a good grasp or understanding of the reinvestment task. I have identified 4 major errors with Logic's approach:

1. You cant sell a watch that retails at £50 to a pound shop even if you do knock the selling price down to £25 to try and allow for a £25 profit...it's a pound shop surely the clue is in the name.

2. Selling wholesale products at a retail price to a shop is not going to bring about the volume of sales required as retailers buy from wholesalers themselves. In addition to this a 4 hour round trip to pick up 20 duvets sets with only a £3 profit margin does not make monetary sense.

3. When your team mate rings and tells you that he has sold 3 nodding dogs in 30 minutes, how did they not have money signs in their eyes?  It's London, there is an abundance of tourists and novelty souvenirs like a British nodding bull dog is likely to sell. So why didn't they listen to Tom? Instead they reinvested in bike lamps and alarm clocks.  I am just happy that Helen managed to put Melody off purchasing a range of travel products.

4. When your team mate offers to become project manager surely this should ring alarm bells that your team does not respect your decisions, and nearly became another 1st for Helen on the show, however Melody was resilient and stood her ground.

Unfortunately this task did see the end of Helen's 8 win streak which means that team Venture did win the task but by no means in a glorious manner. At least after selling the products on the first day they decided to reinvest in the best selling products for the second day. However it seemed that Natasha, Project Manager, failed to understand the reinvestment side of the task and instead wanted to run the stalls dry. She also didn't seem to understand that having surplus stock wasn't bad as it would be added to the total.  Lord Sugar himself was definitely not satisfied with the results and as team Venture had 'no balls, no guts and no reinvestment 'they also did not receive this weeks prize. However despite Natasha preaching that they were a team, she somehow was also able to blame the loss of Susie. This week I am sticking up for Susie as she actually sold well and thought outside the box by investing in wholesale jewellery which had a profit margin of £3.50 / £4.50 a bracelet.

Finally we can say a wholesome fare well to Melody.